Teaching people the dangers of driving without a seat belt is apparently not a walk in the park. Too many people still think they are immortal in their metal boxes on wheels, so how do you penetrate their thick skulls with a message that is clear enough to change their behavior.
If I was driving without a seat belt, I would probably react to the ad below. Because even though I don't drive, I did respond to the love that is at the core of it. I know it might be corny to some, but I like it. I like the idea, and I like the execution of it. So here's another TV ad that doesn't annoy me.
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